In 2010 I will be hosting workshops for organizations that are re-tooling or aligning their online communication strategy to enhance responsiveness, trust and relevance to their stakeholders.

My goal is to initiate a bottoms up, learning and discovery process that will help organizations identify their best starting points for establishing their online communication strategy.

I believe that non profit organizations can increase their resilience, capacity and sustainability in the face of rapid change and ever decreasing resources by utilizing well thought out online strategies.

It’s a simple fact that consumers and supporters expect more from organizations via online tools and online access to resources. Non profits need to go where their constituents are and that is increasingly online.

My starting point is that caring relationships, opportunities for meaningful participation and genuine communication with supporters, consumers and donors fuels an organization’s resilience. These dimensions need to be examined internally by key staff and then the findings can be organized into an online strategy that is delivered through the organization’s web site.

In the workshop, staff will be engaged in a discussion and a shared learning process in which an online strategy can begin to take shape. This bottoms up approach taps into the organizations creativity and wisdom. Once the online strategy is in place and the most appropriate social media tools are implemented the organization begins a process of listening, learning and adapting to the new culture and environment they are inhabiting.

Read more…

Brent Business, Learning Community, Services, networks workshop onlinestrategy learning startingpoint