My webinar sponsored by Edlink (Executive Directors Learning Community) went over pretty well yesterday.
There was some great questions at the end of the session. One person asked about the ROI of social media.
In answering , I chose to focus on the fact that Executive Directors are in control of the process. I reminded them that they have the experience and knowledge about the goals that drive their organization.
My view is that by focusing on organizational and program goals, they can start figuring out how to fit social media channels and tools into their goals. In this way, they are on familiar management turf with social media just one more tool that contributes to their Mission and goals.
To give participants a sense of what concrete results that could impact the organization with a social media program, I included an infographic put together by SocialCast.
This image highlights in dollars and cents the value of social media for improving 1. Sales (for non profit substitute members/supporters. 2. Staff engagement efficiencies; 3. Staff retention. The evidence is overwhelmingly conclusive that social media increases performance and financial savings across the organization.
I also discussed the new “working smarter” culture that organizations are evolving towards. I wanted them to understand how their role in this new culture will need to change to a more open leadership style.
Open leadership is becoming a critical facet of a leaders job description because social learning and collaboration is so clearly driving innovation and new solutions in the workplace. Social learning and collaboration activities activities just don’t survive or thrive in a workspace where leadership style is controlling and authoritarian.
Knowing how much attitude contributes to ones ability to make performance changes, I emphasized the importance of fostering a positive attitude when facing challenging situations. I included a paper by Harold Jarche titled Skills 2.0 (PDF) He artfully speaks about Web 2.0 giving learning professionals an aptitude adjustment.
My view is that your attitude towards change is critical determinant of a leader’s professional development as well as the organization’s progress in keeping pace with the expectations of their stakeholders including staff, volunteers, users, donors and partners.
Here is the slideshow from the webinar. You can access the video and audio recording of the webinar at the Edlink web site.