Social Media Landscape Map – My Lens for Working with Non Profit, Public Service & Edu Sector Groups
A fictitious (but likely) conversation overheard at an Executive Directors monthly breakfast meeting.
“Social media, now what should I tell my staff when they ask me if it’s OK to use Facebook to communicate about work with their colleagues? A few of them are even asking if it’s OK to connect with their clients on Facebook or Twitter. Shish, I don’t even have an account, these social media tools are making me nervous.”
These are timely and tough questions that deserve the attention of Executive Directors or anyone interested in social media for their organization.
I created what I’m calling a Social Media Landscape Map. The top half of the map identifies some of the higher level work related to understanding and implementing social media in your organization. The lower half unpacks what social media can do for your organization and your staff. Click the map to see a larger view.



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