Social Media Tools for Work & Learning

Social Media Landscape Map – My Lens for Working with Non Profit, Public Service & Edu Sector Groups

September 14th, 2010

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A fictitious (but likely) conversation overheard at an Executive Directors monthly breakfast meeting.

“Social media, now what should I tell my staff when they ask me if it’s OK to use Facebook to communicate about work with their colleagues? A few of them are even asking if it’s OK to connect with their clients on Facebook or Twitter. Shish, I don’t even have an account, these social media tools are making me nervous.”

These are timely and tough questions that deserve the attention of Executive Directors or anyone interested in social media for their organization.

I created what I’m calling a Social Media Landscape Map. The top half of the map identifies some of the higher level work related to understanding and implementing social media in your organization. The lower half unpacks what social media can do for your organization and your staff. Click the map to see a larger view.

Social Media Landscape Map

Within the Groundswell – Learning to Navigate

April 5th, 2009

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I love this book “The Groundswell” , winning in a world transformed by social technologies written by Charlene Li and Josh Bernoff. Here is how they introduce their approach to writing the book. We have taken “a broader view of this phenomenon(social networks, media, tools, web 2.0 etc), one that encompasses not just today’s technologies but the fundamental change in behaviour now happening online. The groundswell is: A social trend in which people use technologies to get things they need from each other, rather than from traditional institutions like corporations. (non profits corporations as well).

This book has rounded out my thinking and made clear why it’s so important for non profit organizations and businesses to learn how to survive and thrive in the groundswell. The next excerpt from the Groundswell book is a bit long, but for me it so accurately captures the the depth, breadth and permanence of the seachange in how we relate and do business with each other in our neighbourhoods, countries and world. Read more…

Brent Uncategorized groundswell, online, seachange, strategy

The Social Non Profit – My Lens

A social non profit is attuned, responsive and adaptive to the complex factors affecting its constituents and communities. In a social non profit there is an alignment between staff, services, governance systems and online communications. Social non profits value learning and innovation and believe in working smarter by using social tech tools to enhance communication, collaboration and learning amongst staff, volunteers, partners and service users. These organizations believe that strategic use of social media empowers staff, improves services and strengthens governance practices.

Social Web Partners

I'm very pleased to have a number of very capable and talented consultants as friends and partners that work with me from time to time.

Alain Hurtubise (iAutomate.ca) designs and developments web 2. 0 platforms. Alain has over 20 years experience in web design and enterprise systems programming with large corporations. Alain's passion is paying it forward through his work with me in the non profit sector.

Peter Levesque's company, Knowledge Mobilization Works (based in Ottawa) is dedicated to building the capacity of people to create value through knowledge mobilization.

Mark Holmgren (Mark Holmgren Consulting - Edmonton AB) contributes his extensive organizational change expertise along with an array of social media integration expertise.