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Social Media & the Power of Story Telling

December 19th, 2008

Barack Obama is a powerful speaker. He has captivated a nation and the world with his passion and oratory. I’ve been following his path to the White House for some time and am thrilled as is millions of others around the world with his message of hope and inspiration.

Social media tools when combined with transformative stories can be a potent force for bringing about change. Story telling is a tool that can be used to bring about significant changes in organizations and in the behaviors of individuals. Barack has a knack for telling stories that are simple, yet highly charged with meaning and purpose. This is one of many video’s of Barack’s speeches however his story telling at the end of the speech is what captivated me and obviously many others as well.

My favourite resource for learning about story telling for organizational change is Anecdote. They do workshops with groups around the world and story telling is one of their main themes. This story, originating from Anecdote’s web site exemplifies the power of story telling to motivate and inspire people. Have a look at Barack’s story of “Fired Up – Ready to Go”.

Brent Uncategorized , ,