Social Media Tools for Work & Learning

Where, on the Social Web, Are Your Constituents?

May 21st, 2009

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groundswell What’s the Social Technographics Profile of Your Constituents

When you begin questioning how your organization can use social media to engage your constituents, this simple graph below is a good place to start. Better yet, go out and buy The Groundswell by Charlene Li and Josh Bernoff.

In an earlier post I wrote about the Groundswell book and how well it documented how organizations are learning to initiate conversations with their constituents. This graph (below) can be used to think about your constituents (clients, donors, volunteers, funders, members etc.) and how they are using social media on the web.

The Social Non Profit – My Lens

A social non profit is attuned, responsive and adaptive to the complex factors affecting its constituents and communities. In a social non profit there is an alignment between staff, services, governance systems and online communications. Social non profits value learning and innovation and believe in working smarter by using social tech tools to enhance communication, collaboration and learning amongst staff, volunteers, partners and service users. These organizations believe that strategic use of social media empowers staff, improves services and strengthens governance practices.

Social Web Partners

I'm very pleased to have a number of very capable and talented consultants as friends and partners that work with me from time to time.

Alain Hurtubise (iAutomate.ca) designs and developments web 2. 0 platforms. Alain has over 20 years experience in web design and enterprise systems programming with large corporations. Alain's passion is paying it forward through his work with me in the non profit sector.

Peter Levesque's company, Knowledge Mobilization Works (based in Ottawa) is dedicated to building the capacity of people to create value through knowledge mobilization.

Mark Holmgren (Mark Holmgren Consulting - Edmonton AB) contributes his extensive organizational change expertise along with an array of social media integration expertise.