Posts Tagged ‘socialmedia’

7 Goals for Improving Performance & Business Results via Social Media

September 1st, 2011


I’ve put together a list of goals that are fairly common for any organization that is seeking improvements to its business outcomes, practices and purpose:

These goals are generic to any organization regardless of social media. As you integrate social media as a method to achieve those goals, the results can be exponentially realized.


  1. Improve how employees learn from eachother so they can be better at their job;
  2. Improve how employees share their knowledge so that they and the organization can capture that knowledge for documenting best practices, innovating or creating new practices, replication, adaption etc.
  3. Improve how employees can connect to eachother across a disparate workforce;
  4. Modernize communication systems to increase innovation and advocacy among employees and meet demands of tech savy workers and consumers;
  5. Improve user/visitor satisfaction with services and engagement with employees;
  6. Improve response time to changing demographics and consumer needs;
  7. Improve relationships amongst employess and with consumers, supporters, partners, funders, volunteers (trust & transparancy);

I found some very useful information on the Forrester Research – Forrester Wave: Enterprise Social Platforms Q3 2011 Report. You can get it here but you do need to leave your contact information with Newsgator.

I didn’t make them smart goals as to do that is an a process you follow to drill down into your specific circumstances.

There are others that could be added but 7 seems like a reasonable number. What do you think? If you have a few to add, please put them in a comment.

Photo Credit


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Webinar – Executive Directors & Non Profit Leaders: Overcoming Your Anxiety about Sharing Online

March 25th, 2011

My webinar sponsored by Edlink (Executive Directors Learning Community) went over pretty well yesterday.

There was some great questions at the end of the session. One person asked about the ROI of social media.

In answering , I chose to focus on the fact that Executive Directors are in control of the process. I reminded them that they have the experience and knowledge about the goals that drive their organization.

My view is that by focusing on organizational and program goals, they can start figuring out how to fit social media channels and tools into their goals. In this way, they are on familiar management turf with social media just one more tool that contributes to their Mission and goals.

To give participants a sense of what concrete results that could impact the organization with a social media program, I included an infographic put together by SocialCast.

This image highlights in dollars and cents the value of social media for improving 1. Sales (for non profit substitute members/supporters. 2. Staff engagement efficiencies; 3. Staff retention. The evidence is overwhelmingly conclusive that social media increases performance and financial savings across the organization.

I also discussed the new “working smarter” culture that organizations are evolving towards. I wanted them to understand how their role in this new culture will need to change to a more open leadership style.

Open leadership is becoming a critical facet of a leaders job description because social learning and collaboration is so clearly driving innovation and new solutions in the workplace. Social learning and collaboration activities activities just don’t survive or thrive in a workspace where leadership style is controlling and authoritarian.

Knowing how much attitude contributes to ones ability to make performance changes, I emphasized the importance of fostering a positive attitude when facing challenging situations. I included a paper by Harold Jarche titled Skills 2.0 (PDF) He artfully speaks about Web 2.0 giving learning professionals an aptitude adjustment.

My view is that your attitude towards change is critical determinant of a leader’s professional development as well as the organization’s progress in keeping pace with the expectations of their stakeholders including staff, volunteers, users, donors and partners.

Here is the slideshow from the webinar. You can access the video and audio recording of the webinar at the Edlink web site.

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