Using Video to Amplify Your Message
Using video to disseminate knowledge, create awareness, stimulate action and promote prevention is a powerful way to tell your non profit story. As you you may have noticed in many of my blog posts, I like to use video to tell stories about causes.
In one of my volunteer roles, I work with a group that is addressing how the stigma of mental illness affects young people in our community. Last week, the T.A.M.I. Coalition of York Region (Talking About Mental Illness and Addictions) hosted it’s 4th annual Stomp Out Stigma Conference.
The Stomp Out Stigma conference brings students and teachers from across our 2 Regional school boards. Our conference approach is to bring young people in as key note speakers, all of whom have lived experience of mental illness and addictions.
The speakers share their stories and break down the stereotypes and myths of mental illness. We also facilitate small group workshops and provide tool kits in which the students (and their accompanying teachers) can take back to their schools to create anti stigma events or publications.
Back to my point about amplifying your message with video. There are many opportunities for groups to capture important events or activities that show what a valuable service your non profit is providing to the community.
Having a high definition camera is great, but a standard definition video recorder will work just fine for web viewing. When your having a function, just bring your camera along, interview some people, record the event, do some minor edits and then share it on YouTube or your own non profit web site.
Below is a video I took at our T.A.M.I. Conference and a list of links that will take you to my YouTube Channel. I wanted to make these video resources available to the youth who are planning anti stigma events or activities in their schools. I also felt that having a video record of one of our key note speakers could be very helpful for youth, care givers and counselors.
Please let me know if you would like to know more about our event or how you can use video to amplify your non profit story.
Jesse Bigelow shares his experience of living with mental illness to an attentive roomful of students. The second part of his presentation can be viewed on my Social Media Tools Channel.
You can view Patricia Preston’s opening welcome on behalf of the York Catholic District School Board here.
We were also treated to an outstanding young dance artist. Cassey Andrew’s dance expresses the anguish many youth and adults face when they struggle to share words and feelings that are painful. Cassey’s dance is called Prisoner of Words Unsaid.
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