I love this book “The Groundswell” , winning in a world transformed by social technologies written by Charlene Li and Josh Bernoff.  Here is how they introduce their approach to writing the book. We have taken “a broader view of this phenomenon(social networks, media, tools, web 2.0 etc), one that encompasses not just today’s technologies but the fundamental change in behaviour now happening online. The groundswell is: A social trend in which people use technologies to get things they need from each other, rather than from traditional institutions like corporations. (non profits corporations as well).

This book has rounded out my thinking and made clear why it’s so important for non profit organizations and businesses to learn how to survive and thrive in the groundswell.  The next excerpt from the Groundswell book is a bit long, but for me it so accurately captures the the depth, breadth and permanence of the seachange in how we relate and do business with each other in our neighbourhoods, countries and world. Read more…

Brent Learning Community, Research, purpose groundswell, online, seachange, strategy