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Posts Tagged ‘environment’

The Story of Stuff

May 15th, 2009

This is a powerful video that chronicles the story of how we produce and consume commodities. It’s a simple video about very complex environmental, social and economic issues.It’s made by Annie Leonard and the Tides Foundation and Funders Workgroup for Sustainable Production and Consumption.

School children all over the world are getting exposed to the film by their teachers who are fed up with the poor documentation and teaching tools for environmental studies. The New York Times has written an in depth article on the video. Here’s a brief quote “The video is a cheerful but brutal assessment of how much Americans waste, and it has its detractors. But it has been embraced by teachers eager to supplement textbooks that lag behind scientific findings on climate change and pollution.”

One of my goals is to create effective videos using social media tools to illustrate, advocate and educate people about complex subjects. I am particularly interested in how social media might help disseminate important community based research. This film has set the bar high. I can see how a compelling story, told with passion and clear messages can go a long way to getting the message out.

The video I included is the full version a from YouTube. It’s a must see film… a good one for passing on to your family and friends.

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