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Building Networked Social Benefit Web Sites – adding capacity & strengthening community!

May 2nd, 2010

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In 2009, after 20 + in the non profit sector, I hung out my shingle as a social media strategy consultant and formed my company, Social Media Tools for Work & Learning. Like others, I saw the communication and relationship landscape change across the world as social web technologies were increasingly used to engage and deepen relationships with service users, customers, partners, donors and supporters.

I recognized that it was time for me to combine my expertise in the non profit sector (herein called social benefit sector) with my passion and experience for using social media strategies and tools in my programs. I knew that organizations would need help in figuring out how to shift their thinking as they begin exploring how to adopt and integrate social media strategies and tools into their organization.

The Social Non Profit – My Lens

A social non profit is attuned, responsive and adaptive to the complex factors affecting its constituents and communities. In a social non profit there is an alignment between staff, services, governance systems and online communications. Social non profits value learning and innovation and believe in working smarter by using social tech tools to enhance communication, collaboration and learning amongst staff, volunteers, partners and service users. These organizations believe that strategic use of social media empowers staff, improves services and strengthens governance practices.

Social Web Partners

I'm very pleased to have a number of very capable and talented consultants as friends and partners that work with me from time to time.

Alain Hurtubise (iAutomate.ca) designs and developments web 2. 0 platforms. Alain has over 20 years experience in web design and enterprise systems programming with large corporations. Alain's passion is paying it forward through his work with me in the non profit sector.

Peter Levesque's company, Knowledge Mobilization Works (based in Ottawa) is dedicated to building the capacity of people to create value through knowledge mobilization.

Mark Holmgren (Mark Holmgren Consulting - Edmonton AB) contributes his extensive organizational change expertise along with an array of social media integration expertise.