Social Media Landscape Map

September 26th, 2010

I love maps. They help me find my way through the complex and shifting terrain of social media. As I work on social media strategies with organizations I’ve come to see some common “landing spots”. I’ve put these landing spots in the form of a map.

My map helps me talk about integrating social media in organizations. You can read the full post by clicking here. Click on the map for a larger view.

Social Media Landscape Map

This is an excerpt from my Social Media Landscape Map document. You can download the complete 3 page  PDF by clicking here.

What I Do:

I help organizations make fundamental and transformative shifts in how they meet their business goals using social web strategies and technologies. My consulting services revolve around high level thinking and strategies that nonprofit leaders need to develop as they prepare to use social technologies to meet their business goals. With a social media or online strategy in place, the organization will have a solid foundation to guide their online communications. A social media strategy with an accompanying social tech policy will ensure transparency of the organization’s online practices and give all constituents including staff, consumers and supporters, a safe infrastructure for communicating online with the organization.

Strategy and deployment are two sides of the same coin. Recognizing that employees and volunteers need support in using social media tools, my services include hands on social media training. These training workshops ideally align with the larger online communication strategy developed by the organization.

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  1. September 28th, 2010 at 21:30 | #1

    Great map, Brent. It provides a nice at-a-glance view of the key elements that could become a part of an organization’s social media strategy. I’m sharing it with the Social Media in Organizations (SMinOrgs) Community.

    Courtney Hunt
    Founder, SminOrgs Community

  2. October 1st, 2010 at 07:59 | #2

    Hi Courtney,
    Thank you for your comment. I use the map as a beginning discover document that can move people forward in their social media planning. I had a look at your SminOrgs Community. Good luck in all your endevours.


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