I am very pleased to report that I’ve struck a business alliance with a friend and colleague from Edmonton Alberta.

Mark Holmgren and I met quite a few years ago in Edmonton Alberta. I had taken on the challenge of launching and managing Edmonton’s first inner city street youth program and Mark was an Executive Director at a inner city housing project that served homeless and hard to house inner city residents.

Mark is a highly sought after consultant (Mark Holmgren Consulting – MHC) serving the non profit sector throughout Alberta and for a time in southern Florida. Over this past year, Mark and I resumed our relationship thanks to the wonders of the social web. It didn’t take us long to recognize how aligned we are in our desire to help non profit groups adopt social web strategies for strengthening their services and deepening their relationships with stakeholders.

Mark and I will focus our business alliance on helping non profit organizations develop and execute their online communications strategies to engage their supporters, donors, users and partners. Our collaborative work will include the design & development of websites, and the deployment of social media tools to engage stakeholders and meet organizational business goals.

Our first contract together is delivering a social media strategic plan to a collaborative, rural-based organization, Return to Rural.

Return to Rural is an exciting project aimed at attracting and retaining early and mid- career families to the rural remote communities of the Special Areas and MD of Acadia No.34 region (Southeastern Alberta).

The return to rural philosophy is built on the idea that by blending technology and community, it is possible to create an environment where anyone can live their dream life in a rural community.

MHC has also been contracted to deliver two learning workshops related to social media in the late summer and fall by another client.

If your organization needs help understanding social media and developing strategies to reach and engage your stakeholders, give Mark a call at 780.244.8686 or email him at mark@markholmgren.com

You can reach me by calling (905) 751-6075 or emailing me at brent at socialmediatools dot ca

I am in the final stages of designing a new web site for Social Media Tools for Work & Learning.

My blog has served me well but my new Drupal powered web site will enable me to showcase more of the work I’m doing with organizations and still offer all the benefits of a full blogging platform. Stay tuned!

Brent Business, Learning Community, Presentation, Services Mark anticipate

I grew up in the 60′s. The values we aspired to back then are closely aligned with the values and philosophy expressed by many social media practitioners and leaders in business, non profit, education and other sectors across the spectrum of society and around the world.

This is post originating from Louise Suarez a Knowledge Manager, Community Builder & Social Computing Evangelist in the IBM Software Group division has stirred me up like no other post. He puts forth a personal insight that others around the world have being hinting at and writing about for some  time.

Maybe it was just the way he shared his story or the fact that he connected the best of what was happening in the 60′s and 70′s with how the social web is enabling creativity and innovation in people who who care about our future.

The post is a heartfelt revelation from someone immersed in the social media world within IBM. The accompanying video interview with Alexandra Wheeler (Starbucks’ Director of Digital Strategies) on the topic of social strategy and social philosophy underscores Luis’s contention that adopting a social philosophy is an integral ingredient to any social media strategy.

We need some fresh thinking; we need to break the barriers of how business has been conducted in the last few years; we finally need to break free from that financial yoke and eventually strike for that sustainable economy that everyone keeps talking about, but that doesn’t seem to come along as quickly as we thought. It keeps slipping away from our fingers, when we know it’s just so close to us! We need to stop thinking about social strategy and push more along the lines of social philosophy.

Because, after all, who wants to live in a world like today’s, yes, like today’s (With the current financial crisis and all) in say 30 to 50 years from now? Would you be willing to make the same mistakes we have made in the recent past and go through the same painful experiences again? And again! And again!! Would you? Would you like your children to inherit such unsustainable world? I am not sure about you, but I wouldn’t, and somehow something tells me that I will be around, like most of you folks out there, to witness what it would be like. And, for sure, I would want to see a better picture than what we have today! Otherwise, why bother altogether, don’t you think?

Brent Business, Learning Community, Presentation ibm, knowledge, starbucks

One of the reasons I embrace social media is that it enables conversations to continue. Indeed, I am of the opinion that a community is a continuous conversation.

The Planning Forum for York Region sponsored the first Community – Funder Roundtable. The goal was to begin an ongoing dialogue with funder and policy makers about building our York Region community. Michael Johnny, Manager of the Knowledge Mobilization Unit at York University welcomed everyone and explained what we hoped to accomplish.

To help participants understand the challenges and envision a future where funder groups and community groups work in sync with eachother, the planning group brought in Liz Weaver from the Tamarack Vibrant Communities organization. Liz is also the lead spokesperson for the Hamilton Round-table on Poverty. The Hamilton Round-table has done incredible successful work combining support from the grass roots, government, corporate and community service sectors. The collaboration amongst stakeholders in Hamilton is a success and we (the planning group) felt that we could emulate their process or  at least learn from their experience.

Read more…

Brent Business, Learning Community, Services, networks rooundtable dialogue planning community

In 2010 I will be hosting workshops for organizations that are re-tooling or aligning their online communication strategy to enhance responsiveness, trust and relevance to their stakeholders.

My goal is to initiate a bottoms up, learning and discovery process that will help organizations identify their best starting points for establishing their online communication strategy.

I believe that non profit organizations can increase their resilience, capacity and sustainability in the face of rapid change and ever decreasing resources by utilizing well thought out online strategies.

It’s a simple fact that consumers and supporters expect more from organizations via online tools and online access to resources. Non profits need to go where their constituents are and that is increasingly online.

My starting point is that caring relationships, opportunities for meaningful participation and genuine communication with supporters, consumers and donors fuels an organization’s resilience. These dimensions need to be examined internally by key staff and then the findings can be organized into an online strategy that is delivered through the organization’s web site.

In the workshop, staff will be engaged in a discussion and a shared learning process in which an online strategy can begin to take shape. This bottoms up approach taps into the organizations creativity and wisdom. Once the online strategy is in place and the most appropriate social media tools are implemented the organization begins a process of listening, learning and adapting to the new culture and environment they are inhabiting.

Read more…

Brent Business, Learning Community, Services, networks workshop onlinestrategy learning startingpoint

A fabulous dinner is best prepared by merging each dish so that everything is ready to eat at the right time. This takes some planning and ingenuity along with a confidence in your abilities to create an outstanding feast that everyone will like and talk about for a long time.

Preparing a feast is a great metaphor for building a dynamic web site and integrating a client’s social media strategy into the site building process. My partner Alain (from iAutomate) and I have prepared for our roles as head chefs by accumulating collectively over 40 years of experience in the IT and social benefit sector. Our business focuses on supporting non profits in using collaborative web platforms and online communication strategies to engage their audiences.

We clearly heard from our client that a combination of solid informative content, membership opportunities plus collaboration options were needed for this web site. All of us, client team, my partner and I put the broad brush strokes to a plan that would achieve these outcomes. Essentially we were aiming to marry the web site architecture with the social media strategy and mix in the right content to present to the public for viewing and participation.

Read more…

Brent Business, Learning Community, networks drupal openatrium webdesign

I’m involved with the Harm Reduction Coalition of York Region. I became involved when I was a Program Manager with Street Kids International and managed the Streetjibe – addressing youth poverty in York Region program. I’m staying involved as an independent business representative that cares deeply about the kind of community I live in.

Harm reduction is a big word covering a lot of ground. For me it’s about seeing and being with the person, not the harm. It’s also about fostering a compassionate, caring, inclusive community were we don’t lock up people or stigmatize people for their struggles as a human being. Read more…

Brent Business, Learning Community, Presentation, Research, networks Learning Community, prevention, yorkregion

If your organization is interested in learning how best to harness the power and reach of web 2.0 engagement tools, you have a conference to attend.It’s the Social Tech Training 2009 conference hosted at the MaRS Centre in downtown Toronto. The conference is the second one hosted by Web of Change organization and a group of partner organizations including Communicipia and Social Innovation Generation @MaRS.

You can learn more about this major event by visiting the registration page. Please note that this conference is a feature event during Net Change, a week long event embracing social tech training and social change makers. Dates for this event are: June 10 – 12, 2009. Read more…

Brent Business, Learning Community, Presentation, Research, Uncategorized, networks, purpose

An interview with Dave Goff, performer in the Stand Up For Mental Health Comedy Troupe.

Over 350 people attended the National Mental Health Week – On the Road of Recovery event at the Newmarket Theatre on April 8th, 2009. From my perspective, the event was a resounding success . I think what made the event so successful was the careful planning and collaboration of the sponsoring organizations and the representation throughout the day of the rich and genuine voices of consumer survivors. Read more…

Brent Business, Learning Community, Services, purpose

by CowGummy

Many non profit organizations are becoming increasingly aware of the benefits of using technology to address their communication and capacity building goals. Unfortunately, they often become turned off and frustrated because of their unfamiliarity with the plethora of social media tools available and how to appropriately integrate these tools into their organization.  One of the non profit organizations that I was involved with was asked by their funder to explain why a new web site was needed when a web site was built 2 years ago. My colleagues asked me to put together a “fact sheet” or talking points to help explain to the funder what was different between the proposed web site and what was built 2 years previous.

Read more…

Brent Business, Services, purpose

I found this post on Luis Suarez’s set elsu.net. Luis is an IBM Knowledge Management specialist and a brillant blogger that I enjoy reading. The video is of CEO John Chambers of Cisco Systems and he is interviewed by Harvard Business School Publishing. John speaks elequently about the shift from a “command and control” model of doing business to a more open, transparent, collaborative and teamwork like environment where social computing is a central approach to conducting business.

I liked this interview because it illustrates the value of collaboration and the use of social networking tools to achieve significant results in a multi billion dollar company. If CISCO can do this in a highly structured bureaucracy, perhaps our non profit and educational sector groups can see the wisdom of adopting social media, networking and collaboration tools to tap into the strengths of its people and Mission. CEO Chambers makes a strong statement about the necessity of organizations to utilize the power of web 2.0 to improve performance and address the realities of our global interconnectedness.

Brent Business, Learning Community