I’m a great believer in the axiom that says “if your Grammy doesn’t understand your explanation of what you do for a living, go back to the drawing board”. To that end, I’ve being working on simplifying how I communicate my business purpose.
I began by reflecting on the services I’ve being offering since starting my business about four years ago. The services I provide to organizations are fairly diverse but two broad categories took shape. They are services that promote collaboration using social media tools in the workplace and using multimedia (mostly video) for communicating to stakeholders.
To get at typical challenges faced by organizations that I work with, I created a list of three “pain points”. These pain points are what keep senior managers worried about the success of their business.
To help my in my task, I went to Jane Hart, Jay Cross and Harold Jarche from the Internet Time Alliance. These folks are key people in my learning network and I follow their writings daily. Harold writes a lot about Personal Knowledge Networks and Jay Cross writes extensively on “working smarter” (see Working Smarter Fieldbook).
Recently, Jane Hart wrote a post titled “A New Framework for Supporting Learning and Performance in the Workplace“. It was this post that started me thinking differently about how I was communicating my work to colleagues and clients (& Grammy).
I encourage you to visit Jane’s Social Learning Centre site for an indepth read of what she calls her Workplace Development Services Framework.
After delving into Jane’s posts and others from the Internet Time Alliance, I started writing my new 30 second elevator pitch. This is a concise speech you can give anyone that succinctly expresses what you do and invites further discussion about your work.
This image by Oscar Berg in a post he called the Collaboration Pyramid (via Harold Jarche – You Simply Can’t Train People to be Social) helped me recognize the role of collaboration supported by social media tools as the core message in my 30 second elevator pitch.
30 Second Elevator Pitch
My name is Brent MacKinnon, owner of Social Media Tools for Work & Learning.
Organizations hire me to help them strengthen their services by improving how staff connect, share, learn and collaborate using social media tools in the workplace.
Typically, I help businesses & organizations, face new challenges such as:
- Keeping pace with emerging social media tools that extends the organizations ability to communicate with consumers and build trust with stakeholders.
- Developing and implementing new strategies and procedures that improve performance outcomes through collaboration and innovation in the workplace;
- Attracting and retaining competent and self-motivated staff who depend on a supportive learning workplace that fosters innovative practices for business and professional success.
I’ve served as Executive Director for many varied non-profit organizations for many years and continue to provide leadership on local Boards of Directors.
For complex projects, I draw upon a pool of specialists from diverse sectors.
Organizations choose me because I have both the hands on management and social media skills for developing collaborative practices within teams, projects and across departments.
To learn more about what I can offer your business or non-profit organization, give me a call and I’ll be happy to chat with you further.
I owe a big thank you to Tim Rooney from Rooney, Earl and Partners who taught me all I know about pain points and 30 second elevator pitches. Any business or non profit organization looking to increase their sales and communication skills of their staff will do well to connect with Tim.
If you have suggestions on my elevator pitch, I’d love to hear from you.