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The United Airlines Massacre Song

August 12th, 2010

A musician from Canada got the run around from United Airlines after he complained about the airline handlers who where tossing his guitar around so carelessly they broke it. He witnessed this poor service from his seat on the airplane.

Needless to say the video went viral and United Airlines lost face and trust from millions of passengers just because they didn’t listen to their customer. His simple act of creating a song and then publishing it on YouTube demonstrate how social media has changed the relationship between business and consumer. It’s no longer business as usual.

A slight title change in honour of Arlo Guthrie who wrote the great Alice’s Restaurant Massacre

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Brent Uncategorized

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