Canada Online With Social Media – implications to non profits
Isn’t this data exciting! Thanks Forrester Research for your great work. Now when I talk with non profit organizations about adopting social media strategies, I can use current data about what Canadian adults are doing online. More important, we can begin a conversation about the implications to their online communication strategy.
If the organization doesn’t have an online strategy, then the data can be a persuasive argument for developing a strategy. After all, if your donors, supporters, service users, staff, past and future stakeholders are engaged in online activities doesn’t it make sense to be were your constituents are?
An even greater challenge to organizations without a social media strategy is the rising number of Canadians that first judge a non profits online presence when they are considering making a donation. If the organization is not presenting any compelling social media options that engage them in their cause, those potential donors will move on – very quickly.
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