Non profits and businesses can now discover the profile of their audience and stakeholders (consumers, supporters, funders, volunteers etc.). With this information, non profits organizations can begin creating online strategies that engage their constituents and build stronger relationships with people that matter to them.

The full Social Technographics profile tool can be understood by reviewing the Groundswell presentation from Forester Research.

Click thumbnail to see larger image of the full ladder profiles for Canada.

Brent Uncategorized