What’s the Social Technographics Profile of Your Constituents

When you begin questioning how your organization can use social media to engage your constituents, this simple graph below is a good place to start. Better yet, go out and buy The Groundswell by Charlene Li and Josh Bernoff.

In an earlier post I wrote about the Groundswell book and how well it documented how organizations are learning to initiate conversations with their constituents. This graph (below) can be used to think about your constituents (clients, donors, volunteers, funders, members etc.) and how they are using social media on the web.

First start by examining where and how your constituents are participating on the social web. On the graph scale, think about where your constituents are most active. Are they totally inactive, spectators, joiners, collectors, critics or creators?

Once you learn more about what your constituents are doing on the social web, start by listening carefully to their conversations and thinking about strategies to engage them.

Say, this doesn’t sound too much different to basic community development work. Do your research, learn from your community’s behaviour, initiate communication, build trust, form mutual rewarding relationships, demonstrate your authenticity and transparency, help them solve their problems – not yours.

Related Posts:

Within the Groundswell – Learning to Navigate
Mastering Web Skills for Social Change

Brent Uncategorized onlinestrategy, socialweb, web2.0