What’s the Social Technographics Profile of Your Constituents

When you begin questioning how your organization can use social media to engage your constituents, this simple graph below is a good place to start. Better yet, go out and buy The Groundswell by Charlene Li and Josh Bernoff.

In an earlier post I wrote about the Groundswell book and how well it documented how organizations are learning to initiate conversations with their constituents. This graph (below) can be used to think about your constituents (clients, donors, volunteers, funders, members etc.) and how they are using social media on the web.

Read more…

Brent Uncategorized onlinestrategy, socialweb, web2.0

This is a powerful video that chronicles the story of how we produce and consume commodities. It’s a simple video about very complex environmental, social and economic issues.It’s made by Annie Leonard and the Tides Foundation and Funders Workgroup for Sustainable Production and Consumption.

School children all over the world are getting exposed to the film by their teachers who are fed up with the poor documentation and teaching tools for environmental studies. The New York Times has written an in depth article on the video. Here’s a brief quote “The video is a cheerful but brutal assessment of how much Americans waste, and it has its detractors. But it has been embraced by teachers eager to supplement textbooks that lag behind scientific findings on climate change and pollution.”

One of my goals is to create effective videos using social media tools to illustrate, advocate and educate people about complex subjects. I am particularly interested in how social media might help disseminate important community based research. This film has set the bar high. I can see how a compelling story, told with passion and clear messages can go a long way to getting the message out.

The video I included is the full version a from YouTube. It’s a must see film… a good one for passing on to your family and friends.

Related Posts:

York Region Youth Services Collaboration Map

Extend Your Message & Include the Messengers:

Web 2.0 Explained

Brent Uncategorized environment, Presentation, Research

I’m involved with the Harm Reduction Coalition of York Region. I became involved when I was a Program Manager with Street Kids International and managed the Streetjibe – addressing youth poverty in York Region program. I’m staying involved as an independent business representative that cares deeply about the kind of community I live in.

Harm reduction is a big word covering a lot of ground. For me it’s about seeing and being with the person, not the harm. It’s also about fostering a compassionate, caring, inclusive community were we don’t lock up people or stigmatize people for their struggles as a human being. Read more…

Brent Business, Learning Community, Presentation, Research, networks Learning Community, prevention, yorkregion

Add your organization, service and basic contact information to our collaboration map. It’s easy as pie. This online collaboration map was created at our last Streetjibe workshop of 2008. On the panel to the right, you can add the URL of your agency. This map will give you quick contact information and point you in the right direction for many youth services. If you want to add a new category please email me and I will forward you the password.

From this example, you can you see how your organization, network or business might use this free mapping tool from Mindmeister. You can drag the map with your mouse. Click here to take you to a larger map on Mindmeister.

Brent Learning Community, Presentation, networks map collaboration yorkregion

If your organization is interested in learning how best to harness the power and reach of web 2.0 engagement tools, you have a conference to attend.It’s the Social Tech Training 2009 conference hosted at the MaRS Centre in downtown Toronto. The conference is the second one hosted by Web of Change organization and a group of partner organizations including Communicipia and Social Innovation Generation @MaRS.

You can learn more about this major event by visiting the registration page. Please note that this conference is a feature event during Net Change, a week long event embracing social tech training and social change makers. Dates for this event are: June 10 – 12, 2009. Read more…

Brent Business, Learning Community, Presentation, Research, Uncategorized, networks, purpose