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Command & Control to Collaboration – a big business lesson plan

February 27th, 2009

I found this post on Luis Suarez’s set elsu.net. Luis is an IBM Knowledge Management specialist and a brillant blogger that I enjoy reading. The video is of CEO John Chambers of Cisco Systems and he is interviewed by Harvard Business School Publishing. John speaks elequently about the shift from a “command and control” model of doing business to a more open, transparent, collaborative and teamwork like environment where social computing is a central approach to conducting business.

I liked this interview because it illustrates the value of collaboration and the use of social networking tools to achieve significant results in a multi billion dollar company. If CISCO can do this in a highly structured bureaucracy, perhaps our non profit and educational sector groups can see the wisdom of adopting social media, networking and collaboration tools to tap into the strengths of its people and Mission. CEO Chambers makes a strong statement about the necessity of organizations to utilize the power of web 2.0 to improve performance and address the realities of our global interconnectedness.

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Brent Uncategorized

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