The world of marketing is changing click by click. Organizations and businesses that continue with slick (and often not so slick) ad campaigns to convince consumers that their product is the best are finding out their customers are looking elsewhere. A video that illustrates how consumers are “not buying the slick add messages has received a lot of attention.

This video is a tongue in cheek take on the new realities of marketing whereby consumers are exercising their independence from slick advertisement practices. I love it as a great example of social media explaining the impact of web 2.0 tools on the buyer – seller relationship. The arrogance of the marketing executive is over the top but overall I believe the video reflects the “head in the sand” mentality of many executives in the business, non profit and educational sectors.

Brent Business, Research, networks marketing, sales, socialmedia