How Large Organizations Use Social Media
Some of the best examples of using social media tools come from the corporate business sector. I like to highlight (and promote) how social media tools can be (and are being) adopted by non profit organizations and the educational sector. In this post, I’m showing the extent to which the business world is utilizing these tools and transforming the culture of corporate/consumer learning.
I follow Janet Clarey’s blog at the Brandon Hall Research as she gives great commentary on learning management systems and using social media for workplace learning. Brandon Hall Research provides independent expert advice in the form of published reports and phone consultations on the tools of e-learning; Learning management systems, Learning content management systems, authoring tools, content providers, and other tools that help organizations develop successful e-learning solutions. Janet has a blog post series titled LMSs that kick ass and today’s post covers a company called Saba. “Saba’s primary market is corporate learning with just more than half of all implementations installed behind-the-firewall (largest implementation 2,000,000 learners). Their total number of registered users/learners worldwide is 17,000,000 at over 1300 organizations. Saba is a major player among corporate LMSs -you can say it’s a benchmark system.” Janet interviewed Ben Willis, Sr. Director, Product Strategy who is responsible for Saba’s Social Media strategy about their product “Saba Social.” The interview is not long but it is very insightful in that it demonstrates how these tools are being introduced and the transformative changes taking place within the corporate world. I particularly liked Ben’s comment about the future of learning management systems – “NextGen learning management systems will be highly user-centered “learning environments” (vs.. management systems) and ‘learners’ will not think of these environments as learning systems at all; instead, they will be viewed as a collection of networked people and indispensable productivity tools where information is exchanged quickly and with a high degree of transparency.” You can read the full interview here….


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