A social non profit is attuned, responsive and adaptive to the complex factors affecting its constituents and communities. In a social non profit there is an alignment between staff, services, governance systems and online communications. Social non profits value learning and innovation and believe in working smarter by using social tech tools to enhance communication, collaboration and learning amongst staff, volunteers, partners and service users. These organizations believe that strategic use of social media empowers staff, improves services and strengthens governance practices.

Faith Community • Social Learning & Collaboration • Return to Rural – Alberta; • Film Development Council of York Region; • Delisle Youth Services - Toronto; • York Region Alliance to End Homelessness; • York-Durham Association of Museums & Archives ; • Streetjibe – York Region Youth Poverty Program, Street Kids International.

brent@socialmediatools.ca

I'm very pleased to have a number of very capable and talented consultants as friends and partners that work with me from time to time.

Alain Hurtubise (iAutomate.ca) designs and developments web 2. 0 platforms. Alain has over 20 years experience in web design and enterprise systems programming with large corporations. Alain's passion is paying it forward through his work with me in the non profit sector.

Peter Levesque's company, Knowledge Mobilization Works (based in Ottawa) is dedicated to building the capacity of people to create value through knowledge mobilization.

Mark Holmgren (Mark Holmgren Consulting - Edmonton AB) contributes his extensive organizational change expertise along with an array of social media integration expertise.

Social media are works of user-created video, audio, text or multimedia that are published and shared in a social environment, such as a blog, podcast, forum, wiki or video hosting site. More broadly, social media refers to any online technology that lets people publish, converse and share content online. (via Socialbrite)

Social learning is participating with others to make sense out of new ideas. What's new about this is how powerful social media works together with social learning. Marcia Conner, Tony Bingham: The New Social Learning, A Guide to Transform Organizations Through Social Media.

• Brent MacKinnon

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This work is licenced under a Creative Commons Licence.