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Groundswell – winning in a world transformed by social technologies

July 26th, 2008

I love the name and tag line. It really speaks to some of my feelings about moving into this type of work. Beth Kanter started me down this path which brought me to the world of Forrester Research. I liked the YouTube video and as a collector more than any other type (see video) I am posting it on my main blog. I will be setting up a separate blog to collect specific resources related to my social tech goals and also my creator goals. For now, it’s here in my main site.

CHARLENE LI is one of the leading voices in the area of Social Computing and Web 2.0 through her work over the past nine years with the respected technology and market research company Forrester Research. She is one of Forrester’s most quoted analysts. An accomplished and frequently requested public speaker, she often appears at industry events and delivered the keynote speech at Forrester’s Consumer Forum in 2007.

Charlene analyzes how companies can use technologies — like blogs, social networks, RSS, tagging, and widgets — to meet business objectives. She started her own analyst blog in 2004 and is regularly cited as America’s most influential analyst blogger. She shares her blog with Josh Bernoff.

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