Kathy Sierra in her blog Creating Passionate Users,  has written a long but very insightful post on the workings of the brain and how individuals are affected by people who are very angry or happy. It’s a facinating read on neuroscience research and its helping me see why its important to be careful who I spend time with. Below is the introduction to the post. A quick trip to the Creating Passionate Users blog is well worth your time.

Everyone’s favorite A-list target, Robert Scoble, announced the unthinkable a few days ago: he will be moderating his comments. But what some people found far more disturbing was Robert’s wish to make a change in his life that includes steering clear of “people who were deeply unhappy” and hanging around people who are happy. The harsh reaction he’s gotten could be a lesson in scientific ingorance, because the neuroscience is behind him on this one.

Whether it’s a good move is up to each person to decide, but I’ve done my best here to offer some facts. [Disclaimer: I'm not an authority on the brain! I have, however, spent the last 15 years doing research and applying it, both in my work and also because I have a serious brain disorder, and my brain knowledge could be a matter of life and death. Another disclaimer: I haven't spoken with Robert about this; I'm simply offering some science that supports the decision he may have made for entirely different reasons.]

A few things I’ll try to explain in this post:

1) One of the most important recent neuroscience discoveries–“mirror neurons”, and the role they play in a decision like Robert’s

2) The heavily-researched social science phenomenon known as “emotional contagion”

3) Ignorance and misperceptions around the idea of “happy people”

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